Backlight: Capitalising Happiness

Ricardo Semler shows us a world not depending on hard factors like succes and power.  More...

Documentary - Human Interest & Society


Trust, openness, and love are terms that will make any manager shiver. Yet, they made Brazilian top entrepreneur Ricardo Semler immensely rich. He built a world empire based on the simple question: What would really make my employees happy? He wrote a book on the subject - ‘Maverick’ - an international bestseller, that was devoured in over 35 languages. Everyone wants to know what magic spell he has found to make so much money on happiness.

In this portrait Ricardo Semler shows us his world, and tells us his story: about a world not depending on hard factors like success and power, but a world that is driven by soft values like openness, trust, and love. He teaches us how to capitalise happiness.

Kees Brouwer

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