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In 2015, Chinese football trainer Tao set up his own football school: The Beijing Magpies. In the shadow of the Chinese government's football reform, he is trying to educate the new Chinese generation not only football skills. Where the national football reform should lead to a world championship for China, Tao is focussed on helping kids find their way in modern society. Pollution, the education system, the 1-child policy, obesity, money, and space, are all challenges in the way of Tao's dream: running his own football club in the heart of Beijing.